Biznology

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Search and Content Marketing

Someone recently asked me what I thought the future of marketing was going to look like: what's driving digital next year and, most importantly,...
Video for business development and sales needs to be less sales-y and more sociable.

People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and...
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In the era of exciting social media and SEO, sometimes it's good to go back to what's boring. Here's some of my best...
Vladimir Putin

Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very...

Structured content is the most important trend in digital marketing that you've probably never heard of. Of all the stories and advice in our book...

Have you read studies recommending your blog posts should be around 2,000 words and thought, "How can I write THAT MUCH BLOG CONTENT all...

It’s time for part two of the three-part series of posts I began next month. (All of which are a collaboration with...
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Want your sentences to have a wham-bam impact? Think short. Very short. Here's why. Your reader is overwhelmed She receives over 100 emails a day. She's scanning websites, answering emails...

We chant "quality content" as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...