Biznology

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Search and Content Marketing

Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and

In my last article, Stop doing short-term campaigns, I said that cognitive effort was the "lever of relevance." Several people have asked me...

Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of...
Current Content Ecosystem

Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales...
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Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience....

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social...

Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice....

Remember blogging for business? Better still blogging by brands? A great deal of what we now call "content marketing" can be traced back to...

Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is...