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Search and Content Marketing

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The click fraud news just won't quit. Since I wrote my March Biznology newsletter, we've seen court cases against both the search...

It's big news when Google changes anything. Google is constantly tinkering with making results appear more relevent—they were the first to extract text from...
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The words on the March Biznology newsletter are barely dry before we start seeing a whole new side of the click fraud...

If, in our wired world, it feels like something useful is always imperiled by something from the dark side, well, it's not just a...

Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we...

My notes from the Business to Business Tactics session at Search Engine Strategies conference in New York. The first speaker was Karen Breen Vogel of...

I attended two sessions on Day Four of the Search Engine Strategies conference in New York. The first session, named “Advanced Link Building” focused...

Sometimes, yes. "Raising brand awareness" is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does...

What could be a more appropriate topic for my first-ever blog entry? Blogs and RSS Feeds are taking off. You can’t turn around without...