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Copywriting

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference...
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For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a...
Blogging is all about posting and publishing the first draft
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Never let the perfect get in the way...

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines...
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Have you read sales pages that scream, "You don't need to know SEO! Our software does it all!" Solving your SEO writing woes with software...
stitch your site together
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Google handles every internet page separately. Every page has its own unique PageRank and you can't tell the success of a website based only...
4th of july independence day fireworks in washington dc usa

While we've been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors -- and

In my last article, Stop doing short-term campaigns, I said that cognitive effort was the "lever of relevance." Several people have asked me...