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Content Marketing

We've got to come up with a better name for social media. When people hear that phrase, most immediately think of the "what I had...

We're entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the...

Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is...

During last month's webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering...
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If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through...

Last month, I explained how I help executives descend a common learning curve, to get them to buy...
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If you read your local newspaper or a typical magazine, you'll realize that most journalism is specialized. You have...

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week....

As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy...