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Content Marketing

Most of you are aware of the marketing funnel, which describes the different phases in the buyer's journey. A typical way to slice up...

Those who had the opportunity to attend the 2013 IDC Directions conference saw  IDC Senior Vice President & Chief Analyst, Frank Gens, talk about...

You know how much I am obsessed with "long-tail blogger outreach," right? I am a man possessed! That said, I really don't collect people....

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  Read...

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend...

We've got to come up with a better name for social media. When people hear that phrase, most immediately think of the "what I had...

We're entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the...

Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is...

During last month's webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering...