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Content Marketing

I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients...
video

Chris Abraham's latest webinar was about influencer marketing. You can view and download Chris's slides

Apple has clearly been a worldwide leader in innovation. Their brand's mission statement is “we’re on the face of the earth to make great...

Everyone hates email. And yet, most of us find it indispensable. It's pretty great, except for its overwhelming volume and relentlessness. So, grumble though...

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good...
website content

Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual, and write your...

Summary: if you have multiple locations and/or multiple products, you need to create social media...

The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics...

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be...