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Content Marketing

We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked...

I'm always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and...

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content...
6 types of bad content

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don't want to irritate your readers. Unfortunately, some types...

We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted...
Video content for sales engagement can enhance other kinds of content, targeted to personas or use cases, or mapped to the customer journey.

1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is...

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what...

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on...
Formal multi-course Italian Dinner Meal
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When I was young and naïve pasta was called spaghetti, and it was the main course of dinner...