Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent…
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CX Mid Funnel: Getting Past Traffic to Conversions
Last week I attended Conductor’s C3 conference. We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization…
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3 Ways Content Can Convert Social Media Fans Into Customers
Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only…
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Your Secret Weapon to Improved Conversions: Content Analytics
Persuading your web users to convert is always job one for a digital marketer, and there are plenty of weapons that digital marketers have at their disposal. Better targeting, A/B…
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Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
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How to Build a Content Strategy that Delivers Results
More than 60% of businesses are investing in content marketing. Why? Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can…
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Does Your Website Architecture Hold Up?
House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation…
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Top Tips for Beginner Bloggers
So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways…
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Getting Content Marketing Right: An Interview with Hayley Nelson
Everyone is talking about the importance of content marketing, but it’s rare to find someone who can articulate both the why and the how of the discipline. Hayley Nelson is…
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
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