Content Marketing

On the limits of personalization

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike...

Branding can help local businesses avoid the “growth trap”

Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying...

How newly-energized millennial activists are shaping brand choices

Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant...

Back to the basics: a method for B2B success in 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...

Digital marketing tips for start-ups in 2018

Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so...

You’re the culmination of what you’ve shared and kept online

If you haven't been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing,

The Wikipedia test for content marketing

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference...

The emerging challenges for managing brand risk

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the...

A/B testing your email marketing

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your...