Content Marketing

Your content marketing must sell solutions, not stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it's an idea worth diving...

You’re doing SEO wrong: it’s all about authority

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you...

How do you automate tagging your web content with industries?

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries,...

Why do you need to automate your content tagging with AI?

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it...

3 hacks of agile scrum for content design

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing...

The limits of content marketing

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who's blind to reality,...

The three hard parts of manually tagging subjects on your web pages

Everyone loves faceted search--drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but...

Concentrating on customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...