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How do you remake your organizational culture to "do it wrong quickly"? You know that you need to change to a more adaptive, experimental...

What are your customers worth? Sure you may be able to put a monetary value on transactions, but do you know the value of...

If you need to create a Web site, isn't that a complex undertaking requiring lots of research and painstaking details? It doesn't have to...

It seems like everyone is talking about podcasts these days—those audio files that play on iPods and MP3 players. If your idea of a...

If Web metrics has always seemed like an overly complicated endeavor that left you scratching your head, don't feel singled out. The Web is...

Multivariate testing was the talk of this month's Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference...

Shut off the hype machine—that's what your customers are telling you. The old days of overheated prose are over. On the Web, you must...

The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a...

In last month's Biznology newsletter, we looked at Specialist Disease, a condition where the experts who run your Web site sometimes get so...