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The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its...

My last Biznology post, "Review bots, fake news, and the misinformation age," discussed how human and digital means were being widely used to...

Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your...

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could...
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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...

Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being...

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top...
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At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients...

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after...