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If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers...

I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It...

Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some...

Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates...

I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing,...

Probably the biggest industry story this past month was the announcement that Eric Schmidt is being kicked upstairs at Google, with Larry Page taking...

Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand...

Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at...

We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...