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Several years ago, I wrote a post called What's Google's Strategy? where I broke down the search giant's real business model:  advertising anything everywhere....

I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people...

When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms...

Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this...

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers...

I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It...

Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some...

Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates...

I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing,...