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If you are Amazon with Alexa, clearly your AI needs a personality--Alexa wants to be your helpful friend. You talk to her....

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...

I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...

If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back:...
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures--both of whom want to...

The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its...

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top...

It wasn't too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and...