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I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after...

If you are an average marketer, you don't likely feel responsible for the outbreak of fake news over the last few years. Jeff...
Virtual online community and social media article roundup

Online communities predate February 2004. Social networks lived before

It wasn't too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and...
digital ad fraudvideo
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Everyone knows about digital ad fraud, but do you know how to protect yourself...
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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...
GW Men's Rowing GWU Men's Crew on the Potomac

Summary: In my mad attempt to become fit enough to get back into a racing scull...
online communities are the best thing about the internet

Recently, what I hear about online communities on the radio, the Internet, and TV is...

We don't often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so...

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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...