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Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik.  Right now AI is...

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...
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Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need...

My amazing team and I just launched a site called Newconomy. On the surface, it's a news site focusing on the new crypto-economy,...

Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason...

Customer experience is increasingly where the action is — whether your customers are consumers or  IT decision-makers. Since watching your videos is part of...

If you are Amazon with Alexa, clearly your AI needs a personality--Alexa wants to be your helpful friend. You talk to her....

There’s a lot of talk in the B2B world about what we can learn from consumer marketers.  We need to treat business buyers as...

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...