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Blogs and RSS feeds are the rage, but how do you know if they are working? Even veteran interactive marketers can be stumped by...

If you manage the search facility for your Web site, no one has to tell you how many complaints you get from frustrated searchers...

I use the Google toolbar—maybe you do, too. It saves a few clicks when you want to search, and you probably don't think about...

Do people ask you why your Web site's search doesn't use Google? That's frustration talking—they didn't find what they wanted and they think that...

Advertising surrounds consumers but it is harder and harder to get their attention. And how do you get your ad into their iPods anyway?...

How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent...
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It is actually harder for large companies to succeed at search marketing than it is for smaller ones. The very specialization that makes large...

Google's latest patent filing—for their vaunted ranking algorithm—has been analyzed to death by search experts the last few weeks. This month's Biznology Newsletter analyzes what...

In this month's Biznology newsletter, see what you think about search engines and the way they treat consumers. Check out this opinion piece based on...

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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...