We live in a digital age, a time when everyone who has a internet connection has access to a lot of useful information. Furthermore, we have tools and software that…
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Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice…
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Interactive video for sales just got a big boost from Apple
In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the…
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Shopping cart optimization tips
For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization….
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Contactually is a flawed secret weapon
While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
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Selling is to hunting like marketing is to trapping
Always remember: don’t forget to keep on selling. Put that coffee down, coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a…
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Remember to market to your own influencer network
I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward….
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Are your marketing personas your sales market segments?
Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how…
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The best salesman ever?
I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers…
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Benefits of promotional products advertising campaigns
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that…
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