The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any…
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From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity
A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society. This seismic…
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You Have More Employee Advocates Than You Think
The following is a sponsored article from our partner, GaggleAMP A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part…
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How AI is Changing the Restaurant Industry
Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry…
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How Can Mass Customization Work for Small Businesses?
In 1909, Henry Ford said that the buyers could have their car painted in any color they wanted, as long as it was black. This statement has been reinterpreted for…
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4 Ways to Protect Your Website
No matter what line of business you are in, protecting your brand is vital. The last thing you need is somebody profiting off of your good name and reputation. There…
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How to Scale Your Business in 5 Easy Steps
Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order…
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How Elvis Re-Branded Las Vegas
A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was…
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How Technology Makes Entrepreneurship Easier Than Ever Before
Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal…
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Gamification is a Big Boost to Employee Advocacy
The following is a sponsored article from our partner, GaggleAMP Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even…
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