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Is paid search wrong for you?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I’ve always told people that…

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Web marketing is like cooking

My wife is a great cook. Not just good. She’s an outstanding cook. I mean restaurant quality. When we first got married, she learned that I loved Indian food, so…

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Your first time

I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…

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Personalization deepens

Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon…

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