Biznology

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Digital Technology

In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our...

According to Gartner analyst Hank Barnes, most technology marketers know they need to emphasize differentiators—so they make a list of them. But...
twitter cards validator URL linter

Last week I showed you how to tame the Facebook dragon in 
Every Monday: A weekly series on media's global digital transformation:

Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms...
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Have you read sales pages that scream, "You don't need to know SEO! Our software does it all!" Solving your SEO writing woes with software...

Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for...
network effect and bandwagon effect

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76%...

When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital...