Biznology

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Website Search

I know it's human nature to look for the "easy wins," or the "low-hanging fruit," or <fill in your own cliche here>. It's not...

That headline isn't fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at...

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on...

Most of my clients want their website search to work--they really do. But they aren't sure how to get all the folks who create...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...

Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which...

Everyone loves faceted search--drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but...

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction....

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be...