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Web Metrics

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In case you missed it, the Web world has been abuzz this week over Google announcing a free Web Metrics service, called Google...

At today's AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is...

At BtoB Magazine's NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy? These are...

I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City...

Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost?...

Last week, I summarized the case for measuring the performance of Web marketing. Today, I want to explain how. All of this information...
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I was honored to be asked to speak at this weeks MPM Forum in New York, focusing on Marketing Performance Metrics, one of...

For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum...
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Part of the uncertainty of the role of the IT group stems from two complementary, but fundamentally different uses for IT, which I will...

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Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need...