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Web Metrics

Blogs and RSS feeds are the rage, but how do you know if they are working? Even veteran interactive marketers can be stumped by...

Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to...
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It's been a rocky start for the newly-free Google Analytics. I guess there are worse things that can happen than to be overwhelmed with...
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In case you missed it, the Web world has been abuzz this week over Google announcing a free Web Metrics service, called Google...

At today's AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is...
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At BtoB Magazine's NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy? These are...

I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City...

Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost?...

Last week, I summarized the case for measuring the performance of Web marketing. Today, I want to explain how. All of this information...