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Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...
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We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...

I am a big believer in marketing investments returning more than their investment--and you probably are, too. In these data-driven times, we all want...

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible...
digital ad fraudvideo
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Everyone knows about digital ad fraud, but do you know how to protect yourself...

Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding....

I often get asked about IBM's position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google,...