Biznology

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"What we do isn't really marketing." I hear that a lot when I work with non-profits and higher education. Charitable organizations do "outreach." Some organizations do "patient awareness."...
3 3261

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer...
1 1772

ROI or no ROI? The answer depends on which side of the business case you sit at:  asking for the investment or holding the...

Lots of folks are aware of how much tumult exists in digital marketing techniques.  We know that there is a new social media opportunity every day,...

Several years ago, I wrote a post called What's Google's Strategy? where I broke down the search giant's real business model:  advertising anything everywhere....

Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone...

I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk...

I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an...

If you don't know who Marshall Sponder is, it's time to find out. I've worked with Marshall off and...

Webinars

video

Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need...