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Post Panda (Google's one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it...

This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth...

  If you work in a small company, you might never have considered this as a question. You have a low budget and so why...

"What we do isn't really marketing." I hear that a lot when I work with non-profits and higher education. Charitable organizations do "outreach." Some organizations do "patient awareness."...
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B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer...
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ROI or no ROI? The answer depends on which side of the business case you sit at:  asking for the investment or holding the...

Lots of folks are aware of how much tumult exists in digital marketing techniques.  We know that there is a new social media opportunity every day,...

Several years ago, I wrote a post called What's Google's Strategy? where I broke down the search giant's real business model:  advertising anything everywhere....

Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone...