Biznology

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■Digital Marketing
0 1792

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We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some...
■Artificial Intelligence
2 1921

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Any sufficiently advanced technology is indistinguishable from magicArthur C Clarke A few weeks ago, Tim Peter and I...
■Agile Marketing
0 1490

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There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...
■Web Metrics
2 2796

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If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be...
■Website Search
0 3507

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Internet luminary John Battelle is famous for describing Google as a "database of intentions." Back in 2003, it was a critical insight, that...
■Internet Marketing
2 1773

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Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined...
■Web Metrics
0 1703

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According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don't believe that (I do), suppose it was...
■Monthly Newsletter
2 708

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Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...
■Web Metrics
0 2788

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One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...
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