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Web Metrics

■Web Metrics
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One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...
■Web Metrics
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Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...
■Monthly Newsletter
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I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...
■Customer Experience
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Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...
■Agile Marketing
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You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others....
video
■B2B Marketing
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Our latest webinar interview is about B2B marketing with expert Ruth...
■Content Marketing
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I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing...
■Agile Marketing
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Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...
■Web Metrics
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...
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