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One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...

Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...

I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others....
video

Our latest webinar interview is about B2B marketing with expert Ruth...

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing...

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...