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Web Metrics

If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be...

Internet luminary John Battelle is famous for describing Google as a "database of intentions." Back in 2003, it was a critical insight, that...

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined...
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According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don't believe that (I do), suppose it was...

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...
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One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...
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Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...

I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...