It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school…
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Are There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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How to Increase Conversions by Providing an Excellent Customer Experience
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note…
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The hour is late: Achieving 1Q Goals
With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to…
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
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Clarke had it right, AI is magic
Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a…
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Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
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What Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working….
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Are you consulting your database of intentions?
Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of…
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