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Digital Marketing

Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them...

In my last article, Stop doing short-term campaigns, I said that cognitive effort was the "lever of relevance." Several people have asked me...

Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of...

Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs,...

Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear...

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully...

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to...

Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying...
Current Content Ecosystem

Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales...