Biznology

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Digital Marketing

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It's the...
customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...
video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures--both of whom want to...

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews.  Most of these companies provide...

Digital marketing is an important area of focus - often the primary area of focus - for small businesses. However, while the landscape quickly...

Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal...

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear...

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...