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Digital Marketing

In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps...

When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so...

Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor...

Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them...

In my last article, Stop doing short-term campaigns, I said that cognitive effort was the "lever of relevance." Several people have asked me...

Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of...

Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs,...

Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear...

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...