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Digital Marketing

It's been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in...

Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months,...
linkedin mistakes

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than...

In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing...

Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is...
Registering Domain Names for SEO

Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers...