Biznology

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Digital Marketing

As someone who has been working in various forms of AI off and on since the '80s, I have heard all sorts of dire...

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...
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According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don't believe that (I do), suppose it was...

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web...

I know it's human nature to look for the "easy wins," or the "low-hanging fruit," or <fill in your own cliche here>. It's not...

That headline isn't fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at...

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on...

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...

I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After...