Biznology

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Digital Marketing

A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t...

Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out,...

What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may...

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing...

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who's blind to reality,...

Werner Heisenberg, the legendary physicist, once said, “...the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways,...

Everyone loves faceted search--drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but...

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It's the...
customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...