Biznology

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Digital Marketing

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Jeff Bezos famously remarked once that "Your margin is my opportunity"--meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It...
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If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a...

Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which...

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based...

Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more...

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others....
video

Our latest webinar interview is about B2B marketing with expert Ruth...

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small...

When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and...