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Digital Marketing

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building...

I am more and more frequently being asked by companies to take a look at their choices for their marketing technology. Because...

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible...

When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, "What's the...

Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant...

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could...

Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see...
Help customers "get" what you're all about with a video positioning statement

“Okay, I know what we are talking about. I get it." That's the only response you want to your positioning statement, according to Gartner...

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...