Biznology

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Digital Marketing

If you manage the search facility for your Web site, no one has to tell you how many complaints you get from frustrated searchers...

Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to...

I use the Google toolbar—maybe you do, too. It saves a few clicks when you want to search, and you probably don't think about...
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It's been a rocky start for the newly-free Google Analytics. I guess there are worse things that can happen than to be overwhelmed with...

Do people ask you why your Web site's search doesn't use Google? That's frustration talking—they didn't find what they wanted and they think that...
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In case you missed it, the Web world has been abuzz this week over Google announcing a free Web Metrics service, called Google...

A few weeks ago, we looked at why Web site searchers complain there are too many results when they search. After I posted...

At today's AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is...
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At BtoB Magazine's NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy? These are...