I was honored to be asked to speak at this weeks MPM Forum in New York, focusing on Marketing Performance Metrics, one of the hottest ideas in marketing today. Regular…
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Meet me at New York’s MPM Forum on Wednesday
For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum in New York City. I’ll be…
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Do it wrong quickly
How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and…
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Do you know the two kinds of IT projects?
Part of the uncertainty of the role of the IT group stems from two complementary, but fundamentally different uses for IT, which I will call Necessary IT and Differentiating IT….
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Why is personalization so difficult?
Everyone has used Amazon, and most like the way Amazon personalizes pages for each customer. By paying attention to the kinds of books you buy (and what others buy), it…
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What is your web site’s goal?
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on…
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Counting what counts
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…
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20 silver bullets for site optimization
Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who…
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