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Digital Marketing

Regular readers know of my penchant for advising marketers to "Do It Wrong Quickly"—to spend more time experimenting than trying to prove each...

I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that...

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet...

If you've been following the news, you've probably already heard about Google's purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including...

A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and...

Social media is the new new thing. Seems like anything that brings together content, people, and the Internet should qualify. Exactly which media is...

Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don't like...

I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do,...

We've all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or...