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Digital Marketing

What do you do when a new customer makes a purchase? Do you automatically check that box and make the customer remove the checkmark?...

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential...

No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you....

I've written in the past about the need to Do It Wrong Quickly—to stop the slow consensus approach to all marketing decision making...

We've talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant...

We've talked about why searchers click on your site search results, but what about when they don't? Because sometimes they won't. If you...

Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director...

I've spoken before about how the Internet turns marketing into a conversation. Lots of people have. But it's not a new idea. In...

What are your customers worth? Sure you may be able to put a monetary value on transactions, but do you know the value of...