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Digital Marketing

I was excited back in December when we announced IBM OmniFind Yahoo! edition, a free search engine that handles up to half...

For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3...

Autonomy CEO Mike Lynch has been quoted by Tom Foremski as saying that the widespread social search phenomenon is misguided, because tags don't...

Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended...

I've written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have...

Impulse purchases are rising because Web sites become more convenient each year, because customers grow more confident in Web purchasing, and because product delivery...

Ryan Saghir is a force in the satellite radio industry. With a quarter million visitors to his Orbitcast blog each month, his words...

I've preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but...

How do you remake your organizational culture to "do it wrong quickly"? You know that you need to change to a more adaptive, experimental...

Webinars

video

Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need...