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Digital Marketing

Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about...

Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more...

I've written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small...

I'm racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about...

Old-style marketing wasn't easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we...

Everyone knows that links are a critical part of any organic search marketing campaign. It's not possible for your pages to rank highly for...

I bet most of you don't know who Keith Instone is. I had the privilege of working with Keith for several years at ibm.com,...

Google has the top market share in search. It just bought DoubleClick to take a leading position in banner ad networks. Each time it...

I've spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It's...