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Digital Marketing

I've been talking a lot lately about a new way to think about marketing—"do it wrong quickly," where you allow yourself the latitude...

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint,...

I'm a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable...

Google's foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller...

The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind...
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I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And...

What do you do when a new customer makes a purchase? Do you automatically check that box and make the customer remove the checkmark?...

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential...

No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you....