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Marketing Automation

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform...

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I've...
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Back in January I had the honor of being...
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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics...

If you read my post from a while back about how all economic news seems to be interpreted as bad, you'll love...

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT...

With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and...

Happy holidays, readers!  If you're here visiting from a global fortune 500 company you may already...

The state of the art in marketing and advertising and how they use big data, logic,...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...