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Marketing Automation

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back...

I often get asked about IBM's position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google,...

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on...

Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a
artificial intelligence

Most people aren't, but that's okay. It doesn't take much to get ready—mostly an open mind and willingness to learn. What you need to...