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It's the time of year when my family decorates the house with a lot of orange and black. I'm just into it for the...

Internet luminary John Battelle is famous for describing Google as a "database of intentions." Back in 2003, it was a critical insight, that...

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...
video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear...

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research,...

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and...

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in...