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Market Research

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear...

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research,...

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and...

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in...

In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7%...

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...