Biznology

10% Off SoloSegment Site Search Inspector After Free Trial

Market Research

0 639

Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to...

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...

It's the time of year when my family decorates the house with a lot of orange and black. I'm just into it for the...

Internet luminary John Battelle is famous for describing Google as a "database of intentions." Back in 2003, it was a critical insight, that...

Clients ask us all the time to help them with the right characteristics for personas--which are essentially market segments. We use what we call...
video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear...

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research,...