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Internet Marketing

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media...

Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven...

Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you...

In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no...

Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it...

Businesses seem to see the value in social media usage. The numbers for...

It wasn't that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access...

The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Why?  Because they’ll hate you in the...

I hate to pick on a company in particular, but I honestly think that many companies cross the line. From time to time, we...