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Internet Marketing

online marketing

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s...

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now...

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to...

Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out,...

Werner Heisenberg, the legendary physicist, once said, “...the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways,...
customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures--both of whom want to...

Digital marketing is an important area of focus - often the primary area of focus - for small businesses. However, while the landscape quickly...

Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal...