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Internet Marketing

The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a...

By now, you probably realize that you need to use podcasts, blogs, and other new media to send out your message, but you may...

Classic marketing books expound upon the four P's of marketing: Product, Price, Place, and Promotion. Well, when the place you are selling is the...

In last month's Biznology newsletter, we looked at Specialist Disease, a condition where the experts who run your Web site sometimes get so...

Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six...

If you haven't heard about Eurekster, you should check out their Swicki search engine. Swicki provides a way of applying the...

Usually when we talk about "fear of the unknown," we are referring to that gnawing, scary feeling inside when we don't know what will...

Some of my favorite conference sessions to speak at are the "Site Clinics"—where the audience members shout the URLs of their own sites and...

Wondering how podcasts and other audio files are found by search engines? Find out in my June Biznology newsletter in an interview with two...