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Internet Marketing

I am speaking this week at Jim Sterne's Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim...

Shut off the hype machine—that's what your customers are telling you. The old days of overheated prose are over. On the Web, you must...

After my recent post on the Three R's of Web Marketing, I was challenged on the premise of being real with customers. Is...

Tune in today to WSRadio at 1 pm ET to hear me interviewed by RSS Ray on his Online Marketing show. Ray will...

The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a...

By now, you probably realize that you need to use podcasts, blogs, and other new media to send out your message, but you may...

Classic marketing books expound upon the four P's of marketing: Product, Price, Place, and Promotion. Well, when the place you are selling is the...

In last month's Biznology newsletter, we looked at Specialist Disease, a condition where the experts who run your Web site sometimes get so...

Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six...