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Internet Marketing

I've written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak...

So here's an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few...

I've thoroughly enjoyed participating in the Web Globalization conference, happening today and tomorrow here in Boston. Several companies with multinational Web sites have presented...

You've all heard of Craig's List, which allows most classified ads to be run for free, and is 25% owned by eBay. And you...

Last night, I had the pleasure of speaking to the New Jersey Chapter of the American Marketing Association. It was great to visit with...

If you live in the New York or northern New Jersey area, there's still time to sign up for two events next week. On...

I am speaking this week at Jim Sterne's Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim...

Shut off the hype machine—that's what your customers are telling you. The old days of overheated prose are over. On the Web, you must...

After my recent post on the Three R's of Web Marketing, I was challenged on the premise of being real with customers. Is...