Biznology

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Internet Marketing

Welcome to the second installment of our new series on marketing technology. We're taking a deep dive into this industry because as...
business technologies

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is...

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a...

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined...

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...
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Jeff Bezos famously remarked once that "Your margin is my opportunity"--meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It...

Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more...