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Internet Marketing

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined...

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...
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Jeff Bezos famously remarked once that "Your margin is my opportunity"--meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It...

Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more...

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others....
video

Our latest webinar interview is about B2B marketing with expert Ruth...
online marketing

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s...

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now...