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B2B Marketing

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the...

Most of you are aware of the marketing funnel, which describes the different phases in the buyer's journey. A typical way to slice up...

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time...

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady...

Last month, I explained how I help executives descend a common learning curve, to get them to buy...

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  “Outbound...