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Agile Marketing

If you need to create a Web site, isn't that a complex undertaking requiring lots of research and painstaking details? It doesn't have to...

Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding...

I've written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak...

I spent a great day in Copenhagen today at the Search Marketing Strategies conference from the Danish e-Business Association (FDIH). A slate of excellent...

Last night, I had the pleasure of speaking to the New Jersey Chapter of the American Marketing Association. It was great to visit with...

Multivariate testing was the talk of this month's Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference...

Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six...

Usually when we talk about "fear of the unknown," we are referring to that gnawing, scary feeling inside when we don't know what will...

Best practices. Sometimes we seem awash in them. You can't walk past a consultant without tripping over another best practice. And, don't get me...