Biznology

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Agile Marketing

Multivariate testing was the talk of this month's Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference...

Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six...

Usually when we talk about "fear of the unknown," we are referring to that gnawing, scary feeling inside when we don't know what will...

Best practices. Sometimes we seem awash in them. You can't walk past a consultant without tripping over another best practice. And, don't get me...

At today's AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is...

I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City...

Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost?...

How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...