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Agile Marketing

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is...

I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others....

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...

A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t...

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing...

Werner Heisenberg, the legendary physicist, once said, “...the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways,...

Digital marketing is an important area of focus - often the primary area of focus - for small businesses. However, while the landscape quickly...
Agile methods

Agile methods, in which dedicated teams work in rapid iterations, consistently produce better results and happier teams. But Agile faces an uphill battle against...