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Digital Marketing

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).  I’ve explored ABM before—...

One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...
Inspiration for your transformation

In last month's post, we reviewed a number of examples of legacy firms who've made successful -- and inspiring -- digital transformations....

Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is...

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may...

I used to like the term "data-driven marketing." I really did. But I kept running into people telling me that they were doing data-driven...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...