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Digital Marketing

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing...
online marketing

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s...

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...

It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results...

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now...

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of...

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries,...

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...