Businesses have dealt with unprecedented challenges over the past two years due to the COVID-19 pandemic. Following federal or state mandates, enforcing customers to wear masks and requiring social distancing…
Read MoreThe Digital Enterprise
Trust, Relationships and QR Codes
One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
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True Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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The Evolution of Social Media and E-Commerce
E-commerce has become an increasingly important part of the global retail framework as Internet access and adoption continues to grow worldwide. In 2020, more than two billion people around the…
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New Tools, Developments and Innovations Transforming B2B Marketing
Business buying is changing, and marketers must change with it—fast. I take inspiration from Brent Adamson’s new article in Harvard Business Review, with the provocative title, “Traditional B2B Sales and…
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Companies: Pull Your Heads Out of the Social Media Security Sand
Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise…
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Can A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
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How to Provide Better Cybersecurity Oversight
For board members who aspire to provide better oversight of cybersecurity, it can be difficult because reporting is so different from other functions. Do you struggle with jargon, “heat maps”…
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Prioritizing Customer Experience Within Your Web Design
Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience. An enjoyable…
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How to Choose a Good Social Media Agency
There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services,…
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