Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This…
Read MoreThe Digital Enterprise
How to Use AI to Organize Content and Accelerate the Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to…
Read MoreEnhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
Read MoreUsing AI to Generate Video for Technology Sales
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with…
Read MoreHow to Speed Up the Customer Journey
81% of B2B buyers prefer digital channels to face-to-face encounters 63% of B2B buyers disregard content that is not personalized to their interests, needs, industry, or role More than 80%…
Read MoreHow to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
Read MoreThe Threat of Patchwork Privacy Regulations to Marketing
In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
Read MoreEmpowering Workers and Consumers Through Data Sharing in the Digital Economy
Should you, as a consumer, have to do the research to make a choice between a product that has been manufactured under fair trade principles and one that exploits underage…
Read MoreAre AI-Powered Marketing Bots Dangerous?
When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
Read MoreIs There a Better Way to Manage Website Cookies?
If you spend any time browsing the web these days and going beyond your everyday favorite sites, you have no doubt come across the incessant cookie permission popups that seem…
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