Biznology

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Customer Experience

Inspiration for your transformation

In last month's post, we reviewed a number of examples of legacy firms who've made successful -- and inspiring -- digital transformations....

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out...
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Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...

It’s hard to overstate the value of your company’s website. Even if you don’t typically conduct a lot of business through digital...
The way forward

Digital transformation is a daunting challenge for any leader. In today's volatile business climate, 9 out of 10 companies are thinking about digital transformation. But—even...

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you...