Biznology

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Customer Experience

William Gibson once said, "The future is already here—it's just not very evenly distributed." To me, that is one of the most important quotes...

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you--or at least...

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...

That headline isn't fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at...

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on...
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One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends,...
Inspiration for your transformation

In last month's post, we reviewed a number of examples of legacy firms who've made successful -- and inspiring -- digital transformations....