Biznology

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Customer Experience

■Agile Marketing
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Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...
■Web Metrics
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It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...
■Search Engine Optimization
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Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you...
How to prioritize CX projects
■Customer Experience
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Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital...
customer experience
■Customer Experience
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'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...
■Content Marketing
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Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike...
■Customer Experience
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Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research,...
■Customer Experience
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It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible...

Webinars

video
■Search Engine Optimization
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We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...
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■B2B Marketing
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■Website Search
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