Biznology

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Customer Experience

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens...

It doesn't happen as much anymore, but it wasn't long ago that every time I showed slides explaining how Amazon tests every change they...

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you...
How to prioritize CX projects

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital...
customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike...

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research,...

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...