Biznology

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Customer Experience

One thread that binds my career is top-of-funnel content. I've co-written two books on the importance of early-stage content and how to identify...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends,...
Inspiration for your transformation

In last month's post, we reviewed a number of examples of legacy firms who've made successful -- and inspiring -- digital transformations....

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out...

Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And...

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of...

It’s hard to overstate the value of your company’s website. Even if you don’t typically conduct a lot of business through digital...
The way forward

Digital transformation is a daunting challenge for any leader. In today's volatile business climate, 9 out of 10 companies are thinking about digital transformation. But—even...