Biznology

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Customer Experience

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...

Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems...

Every time you see the news there is another story of a person’s or company’s reputation at risk--or worse. The growing risk...

Customer experience is increasingly where the action is — whether your customers are consumers or  IT decision-makers. Since watching your videos is part of...

William Gibson once said, "The future is already here—it's just not very evenly distributed." To me, that is one of the most important quotes...

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you--or at least...

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...

That headline isn't fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at...

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on...