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Are you too high-class for marketing?

“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…

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Sentiment analysis: Naughty or nice?

Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization,…

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