Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means…
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Making Your New Website a Better Marketing Tool Than Your Old Website
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to…
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Key Benefits the Right Domain Name Adds to your Brand
Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a…
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How To Reply To Online Reviews
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent…
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3 Ways Content Can Convert Social Media Fans Into Customers
Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only…
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Getting Content Marketing Right: An Interview with Hayley Nelson
Everyone is talking about the importance of content marketing, but it’s rare to find someone who can articulate both the why and the how of the discipline. Hayley Nelson is…
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10 Content Management Tools to Take You From Good to Great
Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as…
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How to Blend Your Content Strategy with Your Other Marketing Initiatives
Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
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How Handcrafted SEO Can Generate More Sales
Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most…
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Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
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