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I’m a Twitter twit

A few months ago, I posted about how I was really on the fence about Facebook, but a few weeks ago I finally signed up and started using it. I…

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Crafting content that works

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Too often that failure is caused by one thing: an emphasis…

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Why you should treat PPC like SEO

Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…

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Creating your own viral video

Perhaps you’ve heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they…

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Data Driven Sales 2.0

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking…

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Are microchips the enemy?

I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices…

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