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FTC and blogger disclosures

On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…

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Thank you, Avinash

If you’re interested in Web metrics and you don’t read Avinash Kaushik’s blog, Occam’s Razor, you don’t know what you’re missing. Many top bloggers do short posts several times a…

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Search marketing podcast

Thanks to Jeff Parks who recently interviewed me on search marketing. Jeff asked good questions for people who want to get an overview in search marketing—the differences between organic and…

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